A product requires protection at different levels due to its
storage and transportation needs.
From production to consumers place product has to travel
through several stages therefore it deserves optimal and efficient designing.
Even after its use packaging material should comply with environmental
protection norms.
Product packaging design needs in-depth knowledge or ingredients, raw material, environment (e.g temperature, humidity), distribution etc.
For
durability of the packing it is important to carry out damage inspection test such as; physical, mechanical (drop, impact, thickness, strength,
pressure, tear resistance, peel adhesion), weather, aging, chemical (e.g thermal insulation), ISTA integrity, food contact,
permeation, recycling, sustainability etc.
Systematic packaging development process accelerates product
launch, supports cost cutting, improves reliability, reduces transit damage, helps in providing guarantee and servicing,
increases filling ratio, minimizes environmental impact and supports goodwill
and brand image to the customer.
