Why invest in packaging?
68% purchase decision are not made by advertising but ‘in-store’
(source POPAI).
11 % shoppers change buying decisions by seeing or holding a
product.
22 % shoppers buy by impulse and that to a category they had
no idea of buying before
entering the store.
82 % shoppers decide by pricing, packaging, display at store.
Therefore packaging plays a very important role in marketing.
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