Packaging makes modern
lifestyles possible, represent the values of brand.
A distinctive, unmistakable and eye-catching
appearance is a signal at the POS to which all consumers and particularly the
younger ones respond positively. Whatever stands out clearly in the monotonous
competitive environment, whatever is surprising, scores points with the
consumer. Special effort makes a special impression and costs more too.
Design, shape and
color, the purpose of well-considered
design, creative printing and finishing is to entice the consumer to devote
attention to the pack. Beautiful packaging design is of central importance in
all product groups. Consumers like to buy agreeably designed and decorative
products.
Innovation novelty has
exceptionally strong appeal. An innovative pack can even make ‘new products’
out of familiar ones. Unusual solutions, functional new developments and
originality, not only set design trends but also boost sales.
Value packaging is an
excellent way to communicate sophistication, class and value. This makes it an
ideal strategic option for expressing premium positioning.
Without packaging, the level
of damaged and wasted products would greatly increase.
Packaging protects – ten
times more energy goes into the production of the food and goods it contains,
than into the packaging itself.
Appropriateness for the
product packaging is considered to be an important indicator of quality. The
quality of the product therefore has to be communicated by good packaging and
not just by promises of quality made in the text on the packaging.
A credible ‘overall work of
art’ is created as a result, in which the contents and the packaging are
coherent and the consumer is convinced by their consistency.
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